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Case study
Numbers: November 14, 2025 to September 30, 2026

ROC 1954: an energy company with its own shows.

ROC 1954 is a Nevada fuel and lubricant distributor. Since October 2025 we have produced their JOBBERS: American Energy podcast and their company YouTube series.

We film the podcast, day-in-the-life stories with their drivers and plant crews, and event recaps, then cut each one into a long video and a run of weekly shorts.

Client
ROC 1954
Industry
Fuel and lubricant distribution, Nevada
What we do
  • Podcast production
  • Long-form video
  • Short-form video
  • Event video
  • Editing
  • YouTube publishing

View their YouTube

What we make for ROC 1954

JOBBERS: American EnergyFull podcast episodes with people across the fuel and energy industry, plus clips from each one.A Day in the LifeLong-form stories that ride along with their drivers, plant supervisors and terminal managers.Weekly shortsEvery long video is cut into short clips that post on the weeks after it.Event recapsTrade shows, sponsorships and community events, filmed and recapped.
142videos on YouTube
104,387YouTube views
10full podcast episodes
81shorts

The numbers

  • 142 G Media videos across ROC's two YouTube channels, November 14, 2025 to September 30, 2026
  • 111 on JOBBERS: American Energy (70,044 views) and 31 on ROC1954 (34,343 views)
  • 29 videos over three minutes, including 10 full episodes
  • 2 of our videos posted by ROC on Instagram, 2,086 views

How we count

  • YouTube's count includes views from paid ads. ROC's own content schedule marks some videos for ad campaigns, so part of these views may be paid.
  • We count JOBBERS videos from November 14, 2025, our first edits for the show, and ROC1954 videos from January 2026. Earlier uploads are left out.
Sources for every number on this page

Pulled on October 6, 2026. View counts keep growing after this date.

  • YouTube videos and views: YouTube Data API, public statistics for every upload on ROC1954 and JOBBERS: American Energy
  • Which videos G Media made: Our project board (first JOBBERS shoot October 29, 2025; edit tasks from November 2025) and ROC's content tracker
  • Instagram: Instagram Graph API, account @roc_1954, reels matched to our posting log or content calendar

Long-form videos and podcast episodes

G Media's long-form videos and full JOBBERS episodes on ROC's two YouTube channels, ranked by YouTube views. Press play to watch on YouTube.

  1. Team Racing at Speed Vegas: video made by G Media for ROC 1954
    #1 · Sep 10, 2026

    Team Racing at Speed Vegas

    20,760views on YouTube

    5 likes · 1 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  2. A Day in the Life: Field Delivery Driver: video made by G Media for ROC 1954
    #2 · Jul 9, 2026

    A Day in the Life: Field Delivery Driver

    9,314views on YouTube

    10 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  3. JOBBERS: Europe's Triple Threat, Energy, Culture and Immigration: video made by G Media for ROC 1954
    #3 · Feb 19, 2026

    JOBBERS: Europe's Triple Threat, Energy, Culture and Immigration

    1,459views on YouTube

    3 likes · 5 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  4. Affordable Energy Enables Human Prosperity: video made by G Media for ROC 1954
    #4 · Mar 3, 2026

    Affordable Energy Enables Human Prosperity

    484views on YouTube

    2 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  5. JOBBERS: How Las Vegas Prepares for Fuel Emergencies: video made by G Media for ROC 1954
    #5 · Aug 20, 2026

    JOBBERS: How Las Vegas Prepares for Fuel Emergencies

    337views on YouTube

    2 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  6. JOBBERS: The Legacy of Jack Cason: video made by G Media for ROC 1954
    #6 · Nov 20, 2025

    JOBBERS: The Legacy of Jack Cason

    319views on YouTube

    6 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  7. A Day in the Life: Fuel Terminal Manager: video made by G Media for ROC 1954
    #7 · Aug 27, 2026

    A Day in the Life: Fuel Terminal Manager

    250views on YouTube

    5 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  8. JOBBERS: Fuel Supply, Policy and the Truth About Gas Prices: video made by G Media for ROC 1954
    #8 · Mar 19, 2026

    JOBBERS: Fuel Supply, Policy and the Truth About Gas Prices

    236views on YouTube

    5 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

Weekly shorts

The four G Media shorts with the most YouTube views.

  1. Air Force One Fueling Story: video made by G Media for ROC 1954
    #1 · Apr 29, 2026

    Air Force One Fueling Story

    6,030views on YouTube

    51 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  2. Military Operations and Fuel Forecasts: video made by G Media for ROC 1954
    #2 · Apr 27, 2026

    Military Operations and Fuel Forecasts

    2,391views on YouTube

    5 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  3. Why We Tell Stories: video made by G Media for ROC 1954
    #3 · Dec 18, 2025

    Why We Tell Stories

    2,132views on YouTube

    7 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

  4. Oil Prices and Military Contracts: video made by G Media for ROC 1954
    #4 · May 11, 2026

    Oil Prices and Military Contracts

    1,644views on YouTube

    5 likes · 0 comments

    Made by G Media for ROC 1954 · Watch on YouTube

On Instagram

ROC's own team runs their Instagram. These are the G Media videos they posted there.

  1. Fueling the Action at SpeedVegas: video made by G Media for ROC 1954
    #1 · Sep 15, 2026

    Fueling the Action at SpeedVegas

    1,799views on Instagram

    27 likes · 0 comments · 9 shares

    Made by G Media for ROC 1954 · Watch on Instagram

  2. Behind the Lights of Las Vegas: video made by G Media for ROC 1954
    #2 · Sep 1, 2026

    Behind the Lights of Las Vegas

    287views on Instagram

    13 likes · 0 comments · 0 shares

    Made by G Media for ROC 1954 · Watch on Instagram

Every video on this page was made by G Media for ROC 1954 and first published on ROC 1954’s own YouTube channels and Instagram. Videos load from YouTube or Instagram only when you press play.

Like what you see?

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