The channel you own
Social platforms change their rules and ad costs go up, but your email list is yours. For most local businesses it is also the cheapest way to bring past customers back and to turn interested leads into booked ones. The problem is usually not the list. It is that nobody has the time to write something worth sending.
Content makes email easy
Because we already produce your videos, photos and podcast episodes, your emails never start from a blank page. A new video becomes a newsletter. A client interview becomes a story. A common customer question becomes a short tip. You get consistent emails that sound like you, without writing them yourself.
What we set up and run
- Welcome series. A short sequence for new subscribers and new leads that introduces your business, answers the common questions and makes the next step obvious.
- Lead nurture. Follow-ups for people who asked for a quote or a guide but have not booked yet, timed and written to be helpful, not pushy.
- Newsletters. A regular email built from your latest content, news and offers.
- Campaigns. Seasonal promotions, events and launches, planned alongside your social calendar so the message is the same everywhere.
- Customer follow-up. After-visit messages, review requests and win-back emails for customers you have not seen in a while.
- List health. Sign-up forms on your site, clean lists, proper sender setup so your emails reach the inbox, and one-click unsubscribe.
Plain emails, real results
Not every email needs to be a designed flyer. Some of the best performing emails are short, plain and personal. We use designed templates for promotions and newsletters, and plain personal emails for follow-up, and we test which works better for your audience.
Reporting
Each month you see what was sent, who opened and clicked, how many replies and bookings came from email, and how your list is growing. We use those numbers to decide what to send next.
Works with what you have
We work with the common email platforms, and we can move you to a better one if your current setup is holding you back. Email connects to your lead follow-up and automations, so a new lead, a booking or a finished job can trigger the right message automatically.
Questions people ask
What does an email marketing agency do?
We plan, write, design and send your emails, set up the automated sequences that run in the background, keep your list healthy and report on what each email produced.
How often should a local business email its list?
Often enough that people remember you, usually a few times a month, as long as every email has something useful in it. Automated follow-ups run on their own schedule on top of that.
Do you write the emails?
Yes. We write them in your voice, mostly from the video, photo and podcast content we already produce for you, and you approve them before they go out.
Which email platforms do you work with?
We work with the common email marketing platforms and can recommend one if you do not have one yet. If your current setup works, we keep it.
Will my emails end up in spam?
We set up proper sender authentication for your domain, keep lists clean and follow unsubscribe rules, which are the main things that decide whether email reaches the inbox.