Search changed. Your customers already did.
People now type full questions into ChatGPT, Google's AI Overviews, Gemini, Perplexity and Copilot, and get a short answer with a few businesses named in it. If yours is not one of them, you never get the click, the call or the chance to compete. AEO and GEO are the work of becoming one of those names.
How AI tools decide who to mention
AI answer engines pull from the open web and from search indexes like Google and Bing. They favor businesses whose details are clear and consistent everywhere, whose pages directly answer the question being asked, and who are mentioned and reviewed by other sources. They skip businesses they cannot read or cannot verify.
What we do
- Answer-ready pages. We write and structure pages around the exact questions people ask about your service, with the direct answer near the top and the details underneath, the format AI tools quote from.
- Structured data. We add schema markup for your business, services, FAQs, reviews and locations so machines do not have to guess.
- An llms.txt file and a clean site map. A plain-language summary of your business and your key pages, written for AI crawlers, plus a sitemap and robots file that let the right bots in.
- Bing and IndexNow. Several AI assistants lean on Bing's index. We verify your site in Bing Webmaster Tools and set up IndexNow so new and updated pages get picked up quickly.
- Consistent business details. Your name, address, phone, hours and services, matched across your website, Google Business Profile, Yelp, social profiles and directories.
- Reviews and mentions. A steady flow of real Google reviews, and content that other sites want to reference.
- Testing. We ask the AI tools the questions your customers ask, on a schedule, and track whether and how your business shows up.
Why a content company is good at this
AI answers reward businesses that publish clear, specific, original information. That is what we do all day. Your answer pages come with real video and photos from your business, podcast transcripts become quotable expert content, and the whole thing ties into your regular SEO instead of fighting it.
What to expect
AI tools update at different speeds, and none of them publish their rules, so nobody can promise a mention by a certain date. What we can show you is the before and after: which questions you appeared for when we started, what we changed, and where you appear now.
Questions people ask
What is AEO?
Answer engine optimization is the work of structuring your website and business information so AI assistants and search features can pull a direct answer from it and name your business as a source.
What is GEO?
Generative engine optimization is closely related. It focuses on being included and recommended in answers written by generative AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Is AEO different from SEO?
They overlap. Good SEO is the foundation, because many AI tools read search indexes. AEO adds answer-first page structure, more structured data, llms.txt, Bing indexing and regular testing inside the AI tools themselves.
Can you guarantee ChatGPT will recommend my business?
No. AI tools do not publish how they choose sources, and answers vary by question and by user. We improve the signals they rely on and track your visibility over time.
Do I need a new website for this?
Usually not. Most of the work happens on your existing site and your business listings. If your site cannot be read by crawlers at all, we will tell you and give you options.