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Case study

Bahtana: a batana oil brand built from zero to 3,066 orders.

Bahtana is a brand we built and run. We made the store, the search content and the email program, and we keep all of it running.

The category is full of blends and diluted oils. The brand had to prove it was real, answer what people ask Google and ChatGPT, and keep customers coming back.

Client: Bahtana
Industry: Direct to consumer beauty and hair care
Services: Brand and online store
SEO and AI search
Email and SMS marketing
Subscriptions
Social content
Automation

Bahtana home page on desktop

Bahtana home page on a phone

Batana fruit being hand-processed in La Mosquitia, from Bahtana's ad creative

Our strategy

1. Store and proof pages

A single-product Shopify store with one-jar, two-jar and subscribe-and-save options, in English and Spanish. Lab results and certificate of analysis pages let shoppers check what is in the jar before they buy.

Bahtana product page with jar sizes and subscribe option

2. SEO and AI search

4 answer pages and 9 articles cover the questions people ask Google and ChatGPT. Product structured data and an llms.txt file help AI assistants read the site.

AI search optimization

Bahtana lab results page

3. Email, SMS and daily content

12 live Klaviyo automations handle welcome, abandoned checkout, refills and win-back. A posting pipeline put out 257 posts across 7 platforms from September 6 to 28, 2026.

Email marketing

Bahtana Instagram post from Sep 7, 2026 — The palm that batana comes from is not the palm that makes palm oil.

Bahtana Instagram post from Sep 13, 2026 — Warm a little between your palms until it turns from paste to oil, then work it in slowly.

Bahtana Instagram post from Sep 28, 2026 — One jar, rainforest light, label legible.

3,066orders

$130K+total sales

12live automations

How it started

March 10, 2025: Shopify store created
June 13, 2025: first order
About $40: average online order, Nov 2025 to Feb 2026

Where it is now

2,486 paying customers
$80 to $87 average online order, Jul to Aug 2026
13 search and answer pages, plus llms.txt
257 social posts in September 2026

Order value rose while new offers and paid ads were also running, so we do not credit it to one change.

Sources for every number on this page

Pulled on September 28, 2026.

3,066 orders: Shopify, all-time order count, first order June 13, 2025
$130K+ total sales: Shopify sales report, total sales $130,749
12 automations: Klaviyo, 9 email and 3 SMS live flows
Store created and first order: Shopify store and order records
Average online order: Shopify sales by channel, by month
2,486 customers: Shopify customers with at least one order
13 pages: bahtana.com sitemap: 4 answer pages and 9 articles
257 posts: Our content calendar, posts published September 6 to 28, 2026

Services

Website and online storeStores and sites that load fast, read clearly and sell on a phone.SEO and AI searchAnswer pages, structured data and llms.txt so Google and ChatGPT can find you.Email and SMSAutomations that welcome, remind, win back and follow up on their own.

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